Cebu, Philippines – Globe Business is strengthening its commitment to Cebu’s thriving business community by bringing its flagship G Summit 2025 to the Queen City of the South for the second consecutive year. With the theme “Disrupt,” the summit gathered top business leaders, technology experts, and digital partners from across the Visayas to inspire enterprises to embrace bold digital transformation.
Building on its successful Manila run, G Summit Cebu 2025 emphasized that disruption is not just an option but a necessity for industries such as tourism, logistics, BPO, manufacturing, and retail in the region. The event featured keynote speeches, live technology showcases, and breakout sessions, urging Cebu’s businesses to lead change with purpose in the digital economy.
“Cebu is a vibrant hub for digital progress,” shared Glenn Estrella, Vice President and Head of Business Development & Sales at Globe Business. “We see immense potential in Cebuano enterprises to drive transformation across industries, and G Summit serves as a platform to accelerate that journey.”
Expert Insights on Driving Digital Disruption
The fireside chat led by Estrella featured Ambe Tierro, Country Managing Director of Accenture Philippines, and Michelle Alarcon, President and Co-founder of the Analytics and AI Association of the Philippines.
the need for regional businesses to embrace digital transformation with courage.
Tierro discussed how organizations can leverage AI and analytics to enhance operational agility, improve decision-making, and foster innovation for sustainable growth. She emphasized the importance of using intelligent technologies to stay competitive in a complex business landscape.
Alarcon highlighted how data-driven strategies are reshaping regional businesses and enabling true disruption by radically redesigning processes. Her talk underscored the need for ethical, human-centered design in AI adoption, especially for dynamic growth hubs like Cebu.
“Data-driven thinking is crucial for enterprises navigating rapid digital transformation,” Alarcon said, encouraging businesses to turn analytics into actionable insights for innovation.
Spectrum Code: Mapping Cebu’s Digital Leaders
A key feature at the event was the Spectrum Code, an interactive in-app activity that helped attendees discover their Core Persona—a reflection of their leadership style in driving digital transformation. Their participation created a live “spectrum cloud” showcasing the collective mindset of Cebu’s business leaders and guided them toward breakout sessions best suited to their goals.
Breakout session topics included cloud-first strategies, cybersecurity, and innovation for business expansion, with support from technology partners like Google, ZScaler, Zoom, Huawei, and more.
Experience Labs: Bringing Digital Solutions to Life
The Experience Labs provided an interactive space for attendees to explore Globe Business solutions through live demos and expert walkthroughs. These showcased how secure cloud operations, proactive cybersecurity, and AI-powered productivity can transform business operations. With Globe’s reliable connectivity as the foundation, these innovations offer Cebu-based enterprises a tangible path toward operational excellence and growth.
Leading Transformation in the Visayas
As digital disruption reshapes industries, Globe Business encourages Visayas enterprises to embrace innovation boldly.
“Disruption begins with leadership,” Estrella emphasized. “Cebuano leaders have the potential to lead this transformation by making purposeful, future-forward choices. G Summit is here to empower enterprises to transform with courage and vision.”
Globe Business remains committed to enabling enterprises in the Visayas to thrive in the digital economy by providing the technology, expertise, and connectivity they need to lead the next era of transformation.
Learn More
Discover how Globe Business empowers regional enterprises to lead digital disruption by visiting globe.com.ph/business.
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